646-096

646-096 CRMAM
CRM Express for Account Managers

Exam Number: 646-096
Duration: 60 minutes (45-55 questions)
Available Languages: English
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Exam Description Exam Topics
Exam Description
This course provides information for the account manager on the CRM Express Solution delivering easy to install integration between Cisco CallManager Express and Microsoft Customer Relationship Management (CRM) software. The exam covers the integration application, Cisco CRM Communications Connector, and basic information on Cisco CallManager Express and Microsoft CRM.

Exam Topics
The following information provides general guidelines for the content likely to be included on the exam. However, other related topics may also appear on any specific delivery of the exam.

Identify customer environments where Microsoft CRM is an appropriate solution
Describe the types of businesses where a CallManager Express/CRM solution can be successfully installed
Describe customer business needs that can be met with a CRM solution
Determine the CRM feature that applies to the customer business environment (Sales, customer service, Professional services)
Evaluate the customers currently installed network systems to determine if CRM can be successfully integrated

Describe the benefits of the Cisco CallManager Express integration with Microsoft CRM
Describe the benefits of Microsoft CRM to the customer’s business
Explain the features provided by the Cisco middleware
Describe the benefits of the combined CCME/CRM solution
Describe the competitive advantages of a Cisco/Microsoft solution over other available products

Qualify the customer to determine if the Cisco/Microsoft solution is a good fit
Estimate the equipment, software and support required to provide a Cisco/Microsoft solution that meets the customer requirements
Determine the customer’s level of commitment to installing a CRM/CCME solution
Describe the Cisco financing tools available
Explain the process of installing and configuring the Cisco middleware
Determine the method to engage a Microsoft CRM reseller
Determine long term maintenance and support requirements

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